I’m a journalist and brand marketing expert who specializes in content and communications. Currently I work as the communications lead for Strava, the social network for athletes. I run US PR and develop communications strategies for a globally distributed team. At Strava, I also helped to launch and served as editor in chief of the Strava Stories digital ‘zine. Previously I worked as director of content at TRX.
After completing my MFA in creative writing at CalArts, I was an editor of Mountain Biking magazine then worked as a freelance journalist for more than a decade. My writing has appeared in Rolling Stone, Outside, Bicycling, Salon, Slate, Men’s Journal, Vice, Playboy, FoxSports.com and the Los Angeles Times, among many other publications. I contributed to The New York Times bestseller Hollywood Interrupted.
Today, as a freelance journalist I focus on people, places and things at the limits of human experience. I also consult on matters related to content, story, marketing and experience design on a selective basis with world-changing brands and exceptional individuals doing outstanding things.
That’s my story. How can I help you tell yours?